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Brand Style Guide – Indigo

Tools used:

MS Word 365, Chrome/Firefox Web Inspector, License-free images


In this project I had to create a style guide. I chose to make a mock Brand Style Guide for one of my favourite stores, purely based on information available through the Indigo website, and their public-facing documentation, such as the Quarterly Business Report.

I covered the 6 primary sections of a Brand Style Guide.

  1. Brand story
  2. Logo guidelines
  3. Brand color oalette
  4. Typography
  5. Brand voice
  6. Use of images


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